SEAN PHALER

PROFESSIONAL EXPERIENCE

• INGERSOLL RAND

  Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane®—work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a $16 billion global business committed to a world of sustainable progress and enduring results.
  

  
  

  Global Director, Digital Marketing 2018 - Present

  Enterprise Strategic Marketing – Charlotte, NC

  Dual Global Center of Excellence (COE) Leader in Demand Generation and Digital Marketing – Assisting to help drive digital marketing competency development and maturity, enhancing demand generation strategy and execution, consulting internally in digital marketing and demand generation strategy, and talent development across 10 global business units totaling over $16B.

  Responsible for developing, planning and implementing enterprise-wide, digital marketing strategies that support Ingersoll Rand’s strategic initiatives and long-term goals. This includes overseeing and leading the continued evolution of Ingersoll Rand’s corporate digital properties and managing select enterprise vendors.

  Work globally across multiple business units to improve their digital marketing strategy and demand generation practices. Work as the liaison for all SBUs by building a corporate-wide community around digital marketing & demand generation, focused on sharing best practices, establishing standards, and recognizing effective results.

• UNIVERISTY OF SOUTH FLORIDA – MUMA COLLEGE OF BUINESS

  The Digital Marketing Program at USF Muma College of Business empowers marketers to meet the challenges of the new digital world
  

  
  

  Advisory Board Member 2018 - Present

  Board of Directors – Tampa, FL

  Students get to solve real-world challenges and use practices developed by top companies, while digital marketing experts and professional instructors guide them through every step to drive success in marketing in the digital age

• PENTAIR, INC.

  Pentair, Inc. (NYSE: PNR) is a $3 billion pure play water company delivering a comprehensive range of smart, sustainable water solutions to homes, business and industry around the world. With headquarters in Minneapolis, MN approximately 130 locations in 34 countries, Pentair employs 10,000+ employees worldwide.
  
  

  In April 2016 after much digital success at Pentair Aquatic Eco-Systems, I relocated to Cary, NC to lead all of the digital marketing activities for a larger share of Pentair to build out more successful digital marketing strategy across the company.

  
  

  Manager of Digital Innovation 2016 - 2018

  Pentair Pool – Cary, NC

  Pentair Pool is the largest platform within Pentair; a $1B B2B business in the pool and spa equipment industry
  
  

  Digital Marketing Manager 2014 - 2016

  Pentair Aquatic Eco-Systems – Apopka, FL

  PAES a rapid start-up platform within Pentair in the aquaculture industry supplying innovative equipment and technical support to a variety of aquatic and fish farming industries.
  
  

  • Built and managed the entire digital infrastructure for Pentair AES and then facilitated that success onto Pentair Pool
  

  – PentairPool.com – currently manage a team of vendors upgrading the website to the Adobe web platform

  – PentairAES.com – managed e-commerce website raising sales over $1.5M in three years

  – PentairAES.com.au - designed and build a new website for Australian based aquaculture business

  – Paeswater.com – project managed the development of this site and main player in ideation

  • Interactive website utilizing Google Maps APIs and live monitoring connected to Magento ecommerce site

  • Multiple vendors were managed including Google, EagleIO and Human Element

  • A finalist for the Magento Imagine Award for the “Most Innovative Site of the Year”

  – Introduced essential digital marketing activities to build the entire online digital marketing framework

  • SEO, PPC, retargeting, social advertising, commerce marketing, and content creation

  – Amazon – built relationship with Amazon, developed A+ pages and implemented AMS for pool products

  
  • Constructed and managed digital marketing sales campaigns to grow business and enhance brand awareness
  

  – Created e-mail marketing platform generating $1M of revenue growth with targeted marketing automation, valuable customer segmentation data, and lifestyle marketing initiatives.

  – Implemented successful SEO procedures including 1st page Google results from 34 to 1200+ keywords

  – Grew social media following from 5,000 to over 200,000+ in less than 2 years from successful campaigns

  – Ran successful sales campaigns including Cyber Monday setting one-day records in revenue, orders, impressions and pageviews

  
  • Supported development of digital sales enablement tools
  

  – Photography/videography – trained and worked with the videographer in the art video production & editing

  – Graphic Design – managed / assisted the graphic designer with multiple design projects

  – iPad app for sales team loaded with offline videos, sales tool kits, literature and product information

  – Mobile App Development – partnered with product management to launch multiple pool product apps

  
  • Grew and lead a digital marketing team and installed confidence in them to showcase their talents to senior leadership

• CHARLOTTE BOBCATS (HORNETS)

  Manager, Interactive Media2010 - 2014

  Charlotte, NC

  The Bobcats are an NBA professional basketball franchise largely owned by Michael Jordan in the Eastern Conference. The business model for the NBA is mass marketed to all people and industries. Working within interactive one can include marketing to a single customer or assisting the partnership marketing team to land a multi-million dollar sponsorship opportunity.

  
  • Daily upkeep of bobcats.com, creation of all special sections on the website and bigger micro-sites
  • Worked as the internal media coverage for the team – teamed up with PR & media partners on releases and events
  • Collaboration with other departments of the organization to help them generate revenue and customer growth
  • In-house photographer/videographer for all games and most community events
  • Grew Bobcats Facebook followers from 30k to 600k+ and Twitter followers from 5k to 500k+
  • Implementation of social media contests and promotions to expand databases and increase fan interaction
  • Oversaw all content on timewarnercablearena.com and created customized sponsored sections
  • Managed e-mail marketing campaigns by designing templates, segmenting customers and a/b testing sends
  • Partnered with PR on a big marketing campaign to help our star player get voted to the All-NBA team
  • Played a major role in Bobcats rebrand to Hornets. Created backbuzzcity.com, microsite off all things Hornets

• Freelance Web / Graphic Designer2006 – 2014

  Prestige Web Innovations
  Charlotte, NC

  • Successfully ran a small, web / graphic design + marketing company tailored to small businesses
  • In a eight year span helped over 50+ companies dramatically increase their web/marketing efforts
  • Handled every aspect of a prosperous small business, from sales to marketing to project management
  • Buffalo Wings & Rings: Creation of website and produced all social media and e-mail marketing campaigns
  • Carolina Sporting Arms: Created an all new brand refresh with mobile website integration and special offers
  

• Dynamic Auto Images2001 – 2006

  Internet Marketing Manager
  Anaheim, CA

  • Designed and maintained company web site by updating products regularly
  • Created a custom e-commerce website experience with a shopping cart functionality - at this time there we no out of the box solutions
  • Built the infrastructure for an in-house fulfillment process to expedite online orders
  • Developed a robust eBay product strategy which included product templates and becoming a power seller
  • Partnered with other online retailers to source parts and list our products on their website
  • Sponsored events and showcased industry leading products through individual sponsorships
  

  Orange Unified School District1999 – 2001

  Web Graphic Designer
  Orange, CA

  • Main resource to developed and implement the Educational Technology Department website
  • Created numerous graphic design pieces for different websites district and teacher’s designs
  • Worked to give a creative refresh to multiple educational websites that at the time were strictly clip art and text
  

Education

• Pfeiffer University

  Pursued MBA

  • Paused masters work when started working in sports
  • Played Division II Volleyball for Pfeiffer University
  • Help start a new college program by instilling hard work ethics in younger teammates

• UNC Charlotte

  BSBA in Business Administration

  • Concentration: Marketing
  • Member of the Division 1 Basketball Team, played in NIT Tournament and conference championship
  • Minor in American Studies & Athletic Director’s List for Outstanding Achievement in Education
  • Community Outreach: volunteered time with public speaking and basketball instruction to help youth

• Fullerton College

  AA Degree in Liberal Arts

  • Captain of the Basketball team, finished 37-0 and won the California JUCO State Championship

• University of New Mexico

  • Member of Division 1 Basketball Team: played in NCAA Tournament
  • ­ Reached out to the community by reading and speaking to children at local schools and hospitals